Editorial work

Seminara’s ability to produce original, aesthetic work is truly one of a kind and has been increasingly seen in the culture and arts sphere, gracing international publications, notably Harper’s Bazaar, Vanity Fair, Italian Vogue, French Vogue.

“There are times where I love fashion and then times when I feel uncertain about it. Fashion has become fast, now more than ever. Sometimes I wish it was slower and more sustainable, just better for our planet. I’m happy that people are more aware now and changing their shopping habits; like swapping clothes, buying vintage or thrifting at charity shops,” Seminara, who is an avid photographer and collector of art and design books, explains.

“Besides this, fashion does influence my work in a positive way. You can always draw inspiration from the clothes on set or with seasonal trends. I really enjoy editorial work as it often brings out your creative side and it pushes you to be more daring!”

Since 2010, the four-time British Hairdresser of the Year winner has worked closely with the fashion curator Judith Clark to create distinctive hair installations that have been seen in exhibitions at the Palais de Tokyo, Museo Fortuny in Venice, at the Barbican in London, and others globally.

When it came to fashion shows, he credits Shelley Fox as the designer who pushed him the most creatively.” She is a dear friend of mine, who now works at Parsons University in New York. We worked together on the fashion circuit many years ago and it was such a memorable experience. Shelley was trusting and let me go bold with all the hair looks.”

‘The Imprinter’ technique

One of Seminara’s winning factors is his cutting-edge technique and defies categorization.

For eight consecutive years since his start in 2011, Angelo was the Art Director for Italy’s Davines Spa where he conducted ground-breaking research into new hair colouring techniques, inventing a new innovative colour instrument titled ‘Flamboyage’ in 2012. Four years later, he launched a range of critically-acclaimed hair products ‘Your Hair Assistant’ in 2016.

This time round, he conceived colouring technique ‘The Imprinter’ unlike anything seen in the hair market. Inspired by the power of nature, it creates graphic chromaticities, ranging from strong colour contrasts to more subtle, sophisticated tones on the length of the hair while ensuring no regrowth issues.

“The Imprinter is still a baby in my opinion. In fact, we are now in the process of redesigning it and improving its performance and aesthetics. I am working on new patterns now that I hope will inspire hairdressers to go above and beyond the everyday hair style,” he says on the low-maintenance hair coloring technique that combines Ombre and Balayage using a specially-designed transparent adhesive strip.

“I want to encourage others to try something different, yet still beautiful and elegant. Sometimes your invention can go viral overnight, or it can take 20 years for the trend to really stick.”

Recently, Kim Kardashian West wore the look using his colouring tehcnique, done by hairstylist Chris Appleton.  

“Like any hair tool on the market, you need the initial knowledge or training. You might only need one hour to get comfortable using it and after that it will be second nature. I would recommend practicing a lot and watching tutorials online. There is a basic technique as a base, however you can make it your own and try new things once you are happy with your progress and keen to push the boundaries a bit!”

Nocturnal Collection

Creativity

He’s gained a worldwide reputation and continues to inspire hairdressers globally. His passion for hair is evidently seen in his work, creating new shapes and textures and constantly pushing the boundaries of what a hairstylist can do. 

“I think it’s just the way I am!” the Italian hairstylist says on maintaining that level of creativity. “I am a very intuitive person and I love to observe and to be curious. These three elements together will always keep you plugged into fashion, the arts and current trends. My brain is always active and generating new ideas. The trick is to keep an open mind and allow the creativity in.”

He also shares that he likes to go backwards and forwards to old hair styles. “Even if I go back in time and re-do a look, it will always have a new twist on it,” he adds.

Long-lasting impression

Seminara shares that the late British hairdresser Leonard Lewis left quite an impression on him during the course of his career. “He has always been one of my idols. To this day, I still admire his work and of course, all of his students are now exceptional hairdressers!”

Advice

“Follow your passion and surround yourself with amazing positive artists,” Seminara shares. “Believe in your dreams and follow your heart. If you pursue your goals, you will never be disappointed.”